Corporate
Rubbish
Evaluating Restaurant Associates' environmental claims about
Styrofoam cups
Lea Johnson
In the May 2005 issue of The Advocate, Charles Hunter replied to
Abigail Schoneboom's letter regarding Restaurant Associates' decision to
shift from the use of paper to styrofoam cups in the Graduate Center's
365 Cafe. He claimed that Restaurant Associates made a "deliberate and
thoughtful decision to go with foam, rather than paper cups." The
information he presented as the basis for this "thoughtful" deliberation
was based entirely on the website of the Dart Container Company, the
world's largest manufacturer of foam cups. Even the citations he listed
can be found on the Dart website under "The Basics: Environmental Q&A."

It seems more likely that Mr. Hunter's decision-making was influenced
by the fact that twelve-ounce foam cups average three to four cents a
cup, while paper ones average six to eleven cents - a question of profit
margin, not environmental impact.
What would a "deliberate and thoughtful" examination of the paper
versus foam cup question look like? A brief investigation of sources
other than the Dart website gives us an idea.
Product Life Cycles
Hunter - and the Dart company website - rely heavily on a 1991
Science policy article by University of Victoria professor Martin B.
Hocking to ground the claim that styrofoam cups are more environmentally
sound than paper cups. Hocking's comparison of foam and paper cups
followed each one through the major stages of its manufacture, from raw
materials (petroleum, trees, chemicals, etc.) to finished product.
But in a subsequent issue of Science, both Hocking's methods and the
data on which they relied were questioned by other scientists, including
the author of one of the papers whose data Hocking used for his
calculations. While Hocking's main point is valid - that evaluating the
relative environmental impacts of products is complex - his calculations
hardly warrant a wholehearted embrace of single-use foam cups.
Product life cycle analysis is a way of accounting for the resources,
energy and impacts involved in making a product; however, the relative
importance of those impacts is subject to debate. How do you weigh
kidney damage versus cancer, or biodiversity loss versus casualties in
wars to safeguard oil supply? Even Hocking, in a 1999 paper, discusses
the need for complex values frameworks in comparative evaluation of
products. One suspects that Dart's publicists forgot to read that
one.
What's In My Cup: Polystyrene Foam
Styrofoam, introduced by Dow Chemical in 1937, was the first
flexible, moldable plastic foam (today, Dow only wants "Styrofoam" to
refer to a blue foam used as building insulation). It is also called
polystyrene foam.
Polystyrene's main ingredient, benzene, is a petrochemical that comes
from crude oil or coal. The environmental and human costs of the oil and
coal industries are numerous and well-documented.
Benzene, a known carcinogen linked to leukemia, is then converted to
styrene. New York is among the top 10 states listed by the EPA for toxic
emissions of styrene to land and water. Chronic high-level exposure to
styrene is associated with liver and nerve tissue damage. According to
the EPA, food packaged in polystyrene containers has been found to
contain small amounts of styrene. Styrene is chemically linked to form
polystyrene, which is then expanded (or "blown") with gas to produce a
foam that is approximately 95% air. This high air content is what gives
the foam its insulation properties. In the 1970s, expanded polystyrene
foam was blown with chlorofluorocarbons (CFCs) that were found to result
in destruction of the ozone layer. Following public outcry, most
polystyrene is now blown with gases not called CFCs (like pentane and
HCFCs, which got their "H" after the bad publicity) that may be "less"
destructive of ozone because they break down somewhat faster. It is also
now blown with pentane and other hydrocarbons that contribute to smog,
are highly flammable, and create dangerous workplaces. No polystyrene
foam is produced without negative impact on the atmosphere.
What's In My Cup: Paper
A paper hot-drinks cup, on the other hand, begins as a tree - either
in an uncut forest (yes, it could be old-growth you're drinking from) or
somewhere already converted to a plantation by timber companies - like
many of our National Forests. The wood is pulped, bleached, and made
into paper; then it is shaped, glued and coated with a plastic to keep
liquids from soaking through.
Deforestation destroys habitats - and habitat loss and degradation
are the primary causes of the current mass extinction of species.
Deforestation is accompanied by soil erosion that takes thousands of
years to form; carbon sequestration loss that contributes to global
warming; transportation and fossil fuel use; fragmentation of remaining
habitat by logging roads; and release and disposal of chemical
pollutants used to pulp and then bleach paper to a crisp white. Once the
paper is ready to be made into a cup, chemical adhesives are needed to
hold the parts of the cup together, and of course the plastic lining.
Rubbish!
Once used and tossed, both cups become a waste disposal problem.
Polystyrene and paper are the top materials found as litter. Unlike
paper, however, polystyrene does not biodegrade when it blows out of
trash cans or is dropped in the street. When it lands in water, it kills
the fish, mammals and birds that eat it, mistaking floating plastic
particles for food.
While it appears to be true, as Hunter/Dart claim, that polystyrene
foam accounts for less than 1% of an average landfill's contents by
weight, the amount of space it occupies is greater than its weight would
suggest due to its being about 95% air.
Hunter also repeats Dart's assertion that paper cups are always
"double-cupped" to keep the customer's tender fingers from being broiled
by too-hot contents. While this does occur, it is certainly not always
the case, and resting one's analysis of relative impact on doubling one
product's environmental cause by assuming double use is disingenuous.
There are always those cardboard finger-protectors (increasingly doing
double-duty as advertising) that Hunter calls "wasteful" as well - an
odd choice of words to defend a throwaway cup.
But What About Recycling?
Hunter - and the Dart FAQ page - cite an article about William Rathje
and Cullen Murphy's book Rubbish!: The Archaeology of Garbage, which
does discuss positive attributes of foam cups from a specifically
waste-disposal angle. However, like Dart, Rathje and Murphy rely on
Hocking's paper for much of their argument. Their pro-plastic stance is
based on the largely unrealized possibility of plastics recycling.
Polystyrene foam is potentially recyclable, but it is currently
recycled in only four states and one Canadian province - and not in New
York. Contamination with food, and the low volume of foam present in
individual containers, currently make recycling unfeasible.
Plastics are also easily contaminated with other plastic types in the
recycling process; the resulting product may not conform exactly to the
chemical properties of "virgin" plastics made directly from
petrochemicals. Because it is relatively inexpensive (under current
subsidies to the petroleum industry) to make fresh plastics to exact
specifications, there is little demand for recycled plastics.
Even where plastics are collected for recycling, they often end up at
the dump when there is no demand from plastics companies. While the
production of plastics stamped with the little recycling triangle has
skyrocketed, only 5% of plastics get recycled.
Paper hot-drinks cups are rarely recycled either, although they can
be. The plastic lining sprayed onto paper cups to keep liquids from
soaking through (imagine wet food on a paper plate at a picnic) is
problematic for recyclers, making them more difficult to recycle than
uncoated paper.
Both paper and plastics are subject to downcycling in the recycling
process; chemical bonds break down each time a product is destroyed,
ground, heated and chemically treated. "Virgin" plastic or wood pulp
must be added to the mix in order to keep the structural properties of
the original product.
So - Paper or Plastic?
According to the EPA, packaging now takes up 30% of landfill space.
Packaging is a product itself - one that most people rarely think about
- and yet its sale has created large and profitable corporations with
the power to lobby against any restrictions on their industry (recall
defeats of efforts to expand bottle return laws to include juice and
water bottles). Also due to their influence, five-cent bottle returns
have not increased since they were instituted thirty-five years ago
(back when five cents was more of an incentive).
From an environmental perspective, the simplest option is a re-usable
cup. A 1999 Hocking analysis suggests that, in terms of energy use, it
takes 500 uses for a re-usable cup to outcompete a plastic one. But even
if this is correct, a broader perspective which considers toxicity,
waste disposal, chemical pollution of air, soil and water, habitat
destruction - as well as the social and political costs associated with
single-use products of all kinds - strongly suggests that durable,
repairable goods are a more "thoughtfully considered" solution. Few
people know that the refrain "reduce, reuse, recycle" is actually in
order - of lowest impact. Recycled materials are subject to demand, just
like other products. What about cups with post-consumer recycled
content?
Will GC students begin toting travel mugs like students at other
universities? Will faculty (and others fortunate enough to have an
office at the GC) park a mug on their desk and take it downstairs to
refill? Maybe, maybe not. As long as we demand single-use products,
however, we will also be demanding the problems of their creation,
disposal, and long-term effects.
For more, see Rubbish! by William Rathje and Cullen Murphy, Stuff by
John Ryan and Alan Durning, and Gone Tomorrow by Heather Rogers.
Lea Johnson holds an MS in Biology and Environmental Science. She is
currently finishing an MA in Secondary Science Education at City College.