| City
University of New York The Graduate Center |
| Baruch
College Zicklin School of Business |
| Program Structure |
| Program Overview |
| Program Structure |
| Course Descriptions |
| Faculty |
| Students |
| Recent Graduates |
| Student Handbook |
| Contact Us |
| The program comprises of two years of course work (Year 1 and Year
2), followed by two years of dissertation work (Year 3 and Year 4).
In addition, students are expected to complete an independent research paper at the end of summer, Year 1 and take their comprehensive exam after completion of their coursework (typically at the end of Year 2). The formal start of the doctoral dissertation is contingent on the successful completion of both these requirements. Students are encouraged to collaborate with faculty on original research projects, leading to publications. To facilitate such collaborations, different faculty members present their research to incoming students in the Proseminar in Marketing and all students are assigned to interested faculty members as research assistants. Students typically go on the academic job market at the beginning of Year 4. This consists of attending the preliminary job interviews at the AMA conference in August, followed by campus visits to interested schools during the fall and sometimes spring of Year 4. To ensure that students are making satisfactory progress through the program, each student is provided with annual feedback. This feedback is based on the student’s own annually updated Progress Report, input from faculty for whom the student has worked as a research assistant, and other relevant inputs such as performance on course work, the first summer paper, and the comprehensive exam. |
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| In the first two years, students typically take four courses a semester, adding up to a total of 16 courses (48 credits). These courses are of three kinds: Methods, Base and Marketing. Methods courses provide students with the tools and methods essential for conducting scholarly research and include Statistics, Econometrics, and Research Methods courses. Base classes help students gain a more focused, in-depth understanding of topics/research areas related to their research interests. Such courses are typically offered by departments such as Economics, Psychology, Sociology, and Anthropology, as well as relevant programs at the CUNY Graduate Center. Students are also encouraged to take courses at other local universities (Columbia, NYU) particularly if the courses are offered by recognized experts in the field. Finally, Marketing courses are offered by departmental faculty, covering either substantive areas such as consumer behavior or quantitative marketing models, or specific areas of their expertise. In addition, students are required to attend all research seminars at the departmental level, and encouraged to attend seminars of interest in other departments at or outside Zicklin. Students coming in without any prior graduate course work may need to take additional courses in their third year, totaling up to 60 credits. Students with prior graduate coursework may waive up to 30 credits. Depending on their backgrounds, students may also be encouraged to take refresher courses in areas such as statistics and calculus prior to the start of their first semester so that they are best prepared for their Methods classes. A typical two-year sequence of courses is presented below.
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Over the summer of Year 1, students are required to develop a research paper of conference presentation quality, under limited supervision of a faculty advisor. The aim of the research paper is to help students develop the necessary skills for conducting original research prior to undertaking the doctoral dissertation. Students are expected to submit the paper to their advisor in the fall of Year 2, and make a departmental presentation of their research. |
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| Upon completion of their course work (typically Year 2), students take a two-day written comprehensive exam. The objective of this exam is to gauge students’ mastery of the literatures in the different marketing domains and competence in research conceptualization, design and analysis. The first day consists of questions pertaining to the Marketing and Methods seminars. The second day consists of a review of a research paper in the student’s area of interest. |
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| Dissertation Proposal Defense | ||||||||||||||||
| Students are expected to identify a topic of research for their PhD dissertation at the beginning of Year 3. During Year 3, students select a dissertation advisor and committee and with their help, develop a dissertation proposal, which outlines the topic and the original research that the student is planning to undertake to complete the dissertation requirement. Students are expected to defend their dissertation proposal before the end of Year 3 in the program. The proposal defense must be made to the dissertation committee but is open to all members of the department as well. The defense also serves as part of the student’s preparation for the job market. | ||||||||||||||||
| Final Dissertation Defense | ||||||||||||||||
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Students are expected to defend their completed
dissertation during the spring or summer of Year 4. The dissertation
defense must be made to the dissertation committee but is open to
all members of the department as well.
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